Iconic Brooklyn label Fool’s Gold debuts their Summer 2018 lookbook shot by Aidan Cullen today—check it out here. The new capsule—featuring tees, totes, baseball jackets and more—is modeled by members of the Fool’s Gold family including producer Andrew Luce and DJ Softest Hard and rapper Powers Pleasant.

The drop is available now at and Fool’s Gold’s Brooklyn store, open 12 to 7 p.m. daily at 147 Grand Street.

Fool’s Gold’s legendary annual Day Off will hit New York August 11 at Knockdown Center. The ninth year running features Fool’s Gold’s most diverse lineup to date: underground hitmakers Sheck Wes and Yung Bans, rap trailblazers BbyMutha, Lou The Human and Junglepussy, hardcore innovators Show Me The Body, snap music originators Dem Franchize Boyz, NY DJ heroes Jubilee and Venus X, new FG signings Michael Christmas, Tabby Wakes, Hugo Joe and many more. Tickets are available here.

Brooklyn-based independent label Fool’s Gold— founded by A-Trak and Nick Catchdubs—is New York’s loudest: bridging musical worlds and pushing a fun, forward thinking aesthetic since 2007. Fool’s Gold’s annual Day Off series has become one of the world’s premier hip-hop festivals, a place where the entire creative community gathers as new stars are minted, featuring groundbreaking early performances and live debuts from the likes of ASAP Rocky, Migos, Flatbush Zombies, Travis Scott and many more.

For more information, please contact Reid Kutrow or Carla Sacks at Sacks & Co., 212.741.1000.