GRAMMY-WINNING PRODUCER RICKY REED’S ANIMATED VIDEO FOR “FAV BOY” WITH ALESSIA CARA AND JOHN-ROBERT PREMIERES TODAY

DEBUT ALBUM THE ROOM OUT NOW TO CRITICAL ACCLAIM

PARTNERING WITH THE SOLUTIONS PROJECT TO MATCH DONATIONS IN SUPPORT OF HYPER-LOCAL ORGANIZATIONS FIGHTING CLIMATE CHANGE;

“ROOM-AID” FUNDRAISER TO RUN
THROUGH END OF YEAR

Grammy-winning, multiplatinum producer and songwriter Ricky Reed’s official animated video for “Fav Boy” with Alessia Cara and Jonh-Robert is premiering today. Watch/share the video, produced by The Wild Honey Pie and directed/animated by Bela Unclecat and Yulia Drobova, HERE.

Of the video, Reed explains, “This video encompasses so much of what this album is about: using love and hope to turn your little world into a big beautiful one.” John-Robert furthers, “I start things on a somber note by highlighting how little I grieved the loss of my great uncle and how little joy my partner at the time had for her sister’s holy matrimony. How being related by blood requires this almost arbitrary obligation to care/love a person. I think the song highlights the privilege of choosing who you care for. The music video is refreshingly cute and positive in tone. Showing the beauty in companionship and nature.”

“Fav Boy” is taken from Reed’s debut album The Room, out now via his own Nice Life Recording Company. The album continues to receive widespread critical praise:

20 QUESTIONS WITH RICKY REED
READ BILLBOARD FEATURE HERE

“With it’s tempo-change and flat, high-speed drum, programming, ‘Real Magic’ evokes a danceable corner of Nineties R&B that includes Ghost Town DJ’s 'My Boo' and K.P. & Envyi’s ‘Swing My Way.’” –Rolling Stone

“Tastefully dreamy” –Stereogum

“…an ambitious release from a true industry game-changer in Reed.”—Paste

“The result is a 10-song album radiating with warmth and hope at a time
when we need those things the most…At every turn, The Room does what Reed himself does best: it not only supports its myriad guests, it elevates them to
sweeping new heights.”—Grammy.com

“Across the board, The Room bears a refreshing communal element, underscoring the importance of collaboration in art.”—American Songwriter

“genre-defying” – Brooklyn Vegan

“The Room is not just a testament to Reed’s gift for connecting with other humans but also his absolute need to do so.”—PopMatters

“For his debut album, Reed pulls no punches, enlisting collaborations from a
variety of partners, including Terrace Martin & St. Panther on the soul-stirring
‘Real Magic.’” –KCRW

The Room is a result of Reed’s remote collaborations during lockdown, mostly created during the NICE LIVE! sessions, where many of the songs were started and/or worked on by Reed and his collaborators in real time. The songs are inspired by Reed’s and his collaborators’ feelings, attitudes, and experiences in the first half of 2020. The album features collaborations from Leon Bridges, Jim James, Dirty Projectors, Alessia Cara, Ayoni, Kiana Ledé, Lido Pimienta, duendita, and John-Robert among others.

On March 16, in direct response to the current global crisis and the stay at home ordinance, Reed moved his producing and writing sessions online from his home studio and published an open letter in the Los Angeles Times addressing the artist community and urging them to “band together by staying apart.” Beginning as a mental health exercise to keep motivated, as well as to help inspire, challenge and gather fellow creatives, Reed took the online sessions one step further; he began hosting livestreams twice per week (Mondays and Thursdays at 8:30 P.M. PT) on his Nice Life YouTube channel, and NICE LIVE! was born. The sessions offer an unpolished look at the conversations between Reed and friends, which are often the flashpoint for a new song or instrumental that Reed will then create live on the spot. Reed explains, “The Room is a running record of me trying to stay connected with my community, cope with the terror of pandemic, and supply love and energy for the revolution while spending a lot of time looking inward. For me the music is a warmly lit healing place for us all to gather, zoom out, and work through the strangest time of our lives, together.”

As part of the album campaign, Reed and Nice Life are partnering with The Solutions Project, a nonprofit that connects people with frontline communities working to combat the climate crisis. The Solutions Project promotes climate justice through grantmaking and amplifying the stories of frontline community leaders in media, using culture as a tool to get people to pay attention to what’s working and join the broader cause. The partnership is raising funds for and awareness of three organizations across the country, chosen by collaborators on the album—The Good Life Garden in Brooklyn, SCOPE in South Central Los Angeles, and Native Renewables in Navajo Nation—to showcase their land, jobs and energy solutions to climate change. Donations can be made during the NICE LIVE! livestream as well as on the Nice Life YouTube channel. As part of this partnership, donations up to $30K will be matched to these organizations through The Solutions Project. The “Room-Aid” fundraiser will run through the end of the year.

Ricky Reed is best known for his work with Lizzo, Maggie Rogers, Twenty One Pilots, Halsey, Leon Bridges and many others. Reed started Nice Life Recording Company in 2014 as a joint venture with Atlantic Records, signing and developing global superstar Lizzo. While Lizzo remains in the joint venture, Nice Life went independent in 2017 and the label earned its first #1 record with Lizzo’s smash hit “Truth Hurts” in 2019. 

For more information, please contact Cami Opere or Carla Sacks 212.741.1000 at Sacks & Co.

RICKY REEDTHE ROOM:
1. Shipwreck with Michael Sneed Us
2. (How Sweet It Was) with Jim James & duendita
3. In A New Place with Malaya
4. Real Magic with Terrace Martin & St. Panther
5. No Future with Godfather666
6. Catch You with Lido Pimienta
7. Fav Boy with John-Robert & Alessia Cara
8. We’ll Be Home Soon with Biloba
9. Better with Leon Bridges & Kiana Ledé
10.  No Stone with Dirty Projectors & Ayoni