TAYLA PARX’S VIDEO FOR “SAD” PREMIERES TODAY

COPING MECHANISMS OUT NOW TO WIDESPEAD CRITICAL PRAISE

GRAMMY-NOMINATED FOR CONTRIBUTIONS TO JOHN LEGEND'S BIGGER LOVE AND HAIM’S WOMEN IN MUSIC PT. III

TO TEACH GRAMMY U MASTERCLASS MARCH 11

Breakout singer, songwriter, actress and entrepreneur Tayla Parx is debuting the official music video for her track “Sad.” The song appears on her acclaimed album Coping Mechanisms, which is out now on TaylaMade/Atlantic Records. Watch/share the video HERE and listen to/share the album HERE.

“My favorite part about releasing my own music is that it’s a bit of a time capsule into my emotions,” notes Parx. “When I listen to ‘Sad’ now it’s so funny that somebody could affect me so much so, that I wrote this quirky song about it. Maybe it wasn’t the healthiest reaction, but it was my own coping mechanism at the time.”

Most recently, Parx received two more Grammy nominations for her songwriting contributions to HAIM’s Women In Music Pt. III as well as John Legend’s Bigger Love, which is nominated for Album Of Year and Best R&B Album respectively. The nominations mark yet another career milestone for Parx, who was previously nominated for her work on Ariana Grande’s thank u, next, “7 Rings” and “My Everything;” Janelle Monáe’s Dirty Computer, Christina Aguilera’s “Like I Do” featuring GoldLink, The Internet’s “Ego Death” and the 2007 film Hairspray.

In addition, Parx will teach a Grammy U Masterclass on March 11 which will focus on the craft of songwriting while emphasizing the importance of being a multi-faceted artist. This virtual event is in collaboration with the Recording Academy’s Black Music Collective and can be viewed on the Recording Academy’s Facebook channel.

Taylor Parks, known by her stage name Tayla Parx, was born and raised in Dallas where she trained with legendary choreographer Debbie Allen who encouraged her to pursue acting and singing. After moving to Los Angeles, she began honing her musical talents and released her 2017 mixtape, TaylaMade, which has garnered over 25 million streams to date. In 2019 Parx released her debut album, We Need To Talk, via Atlantic Records to widespread praise; The New York Times proclaimed, “The new album, like Parx’s best hits, is playful and conversational, blending pop, R&B and traces of rap with plenty of Grande-esque high notes,” while Rolling Stone called it “a solid pop manifesto from a child-star-turned-pop-savant.” Entertainment Weekly added, “[Parx] exploded as one of pop music’s go-to songwriters.”

When Parx released We Need To Talk she was the first female songwriter to have three simultaneous top 10 songs—Grande’s “7 Rings” and “thank u, next,” and Panic! At The Disco’s “High Hopes”—in the Billboard Hot 100 since 2014 while also winning Billboard’s “2019 Hitmaker Award.” During that same year, Parx performed as a special guest on Lizzo’s Cuz I Love You Tour and Anderson .Paak’s ABC Tour while launching Burnout, a landmark new songwriting camp with the aim of fostering perspective, balance and self-care for creative artists. The premiere Burnout camp was held in 2019, with further virtual camps planned for the coming months.

Widespread critical praise for Coping Mechanisms:

Coping Mechanisms will prove her a force in modern pop music.”—Vulture

“Add ‘Dance Alone’ to the canon of great dance hits about, um, dancing alone; the song's chill mood makes you wanna shuffle back and forth and do some self-reflecting under the neon lights.”—Teen Vogue

“[‘Dance Alone’] speaks for a lot of us with this mid-tempo ’70s soul groove, which has perhaps the defining chorus of 2020.”—Variety

“In a time of uncertainty and anxiety, Tayla Parx is here to help you cope...literally. Coping Mechanisms...offers a wide range of pop-R&B antidotes to whatever is ailing you. Be it a bad breakup, loneliness, or just run-of-the-mill sadness, Parx is ready to help you start healing before moving forward.—Billboard

“On her sophomore album, Coping Mechanisms, she confronts her inner self, leaning into what she’s learned since she first dove into love without any inhibitions on her 2019 debut.”—MTV

“Her second album, Coping Mechanisms, just might catapult her to the forefront of mainstream consciousness thanks to a bevy of tightly mixed dance jaunts (and at least one haunting ode to perpetual lovesickness). After helping others establish their widely revered sound, a spotlight eagerly awaits Parx and her pop prowess.”—AV Club

“The creative genius and hopeless romantic is back with even more anthems as she lets loose and opens up on her sophomore album Coping Mechanisms.”—LADYGUNN



For more information, please contact Louis D’Adamio or Carla Sacks at Sacks & Co., 212.741.1000.