GLAIVE RETURNS WITH NEW SONG
“ASHEVILLE” + VIDEO

July 18, 2025—Today, glaive returns with a new song, “Asheville.” The track is the 20-year-old North Carolina-based artist’s first new music of the year and arrives alongside a new video directed by Tommy Pointer—listen here and watch here. More from glaive is imminent.

“Upon returning to my hometown, I had this newfound confidence mixed with a bit of shame for making ‘fuck this town’ because in the end, Asheville, NC actually is quite a nice place,” says glaive. “At one point it felt like a simple song about moving home and upon reflection months later it felt quite angry and I’m not sure why. It encapsulates the feelings felt coming home. It is strangely confusing to try to make a place new that you have known for your entire life.”

Produced by John Cunningham (Lil Nas X, Miley Cyrus), Ralph Castelli (Dora Jar, The Neighbourhood) and longtime collaborator Jeff Hazin (Kali Uchis, renforshort), “Asheville” follows a pair of releases from glaive last year. His sophomore album, May It Never Falter, released independently in October, was listed as one of the best of 2024 by Vogue Magazine and his latest EP, a bit of a mad one, saw praise from NPR Music, V Magazine and more.

From his beginnings in Hendersonville, North Carolina (population 15k), to opening for The Kid LAROI on The First Time tour last year, glaive has become a name synonymous with a scene that redefines pop, not by distancing itself from tradition but by forging a new, innovative style. His previous works, including cypress grove, all dogs go to heaven, and then i’ll be happy, have all cemented him as a standout artist, lauded by the likes of The New York Times, Vulture, GQ and The FADER.

His second studio album released in late 2024, May It Never Falter, was hailed as a genre-defying body of work that marked the beginning of an independent chapter in his artistry. Working closely with a tight-knit team of collaborators including John Cunningham (Lil Nas X, Miley Cyrus), Ralph Castelli (Dora Jar, The Neighbourhood), and Jeff Hazin (Kali Uchis, renforshort), the album served as a coming-of-age narrative set against the backdrop of adolescence and self-discovery. May It Never Falter was recorded in the remote landscapes of Iceland and Wales, continuing the Sigur Rós-inspired approach to isolated, immersive recording environments that began with his debut album, i care so much i don’t care at all (2023). The album was supported by an extensive North American and European tour in spring of 2025.

For more information, please contact Reid Kutrow, Christopher Emond or Carla Sacks at Sacks & Co., 212.741.1000.