New Orleans-based group Sweet Crude’s new album, Officiel//Artificiel, is out now on Verve Forecast. Fans can listen to the album here: https://VerveForecast.lnk.to/OfficielArtificiel

“Sweet Crude sports a brightly booming pop sound and Cajun influences that extend to its bilingual lyrics.” —NPR MUSIC

“[a] sparkling melody and Cajun-influenced groove.”

“Like their hometown, Sweet Crude’s songs are vibrant and colorful, flush with energy, spirit, and adventure.” —The Wild Honey Pie

“A cheerful NOLA dance collage.” —Flood Magazine

“New Orleans-based pop ensemble, Sweet Crude, is as eccentric as their city.” —American Songwriter

In conjunction with today’s release, Sweet Crude will perform a virtual concert live via YouTube, Facebook and Instagram at 7PM EST. Additionally, the band debuts a visualizer for the album’s title track, which can be viewed here: https://VerveForecast.lnk.to/OfficielArtificielVis

Officiel//Artificiel was recorded live at Esplanade Studios in New Orleans by Sonny DiPerri (Animal Collective, Portugal. The Man, Trent Reznor, My Bloody Valentine, DIIV). The record is the work of a band full of evolving skill, feelings and ideas. Trust and comfort born of such a long relationship emanate off the stage during Sweet Crude’s live shows and on this album, further showcasing that when everything comes together the product is more than the sum of the parts. “It’s never one sound, and there’s always all of us in every song,” keyboardist Jack Craft says. “Every song feels like it’s been some collaborative splatter painting,” he remarks.

Vocalist and drummer Alexis Marceaux furthers, “The whole record is about trying to find your authentic self. Stripping yourself down and realizing what other people and society tell you to be, and what you actually are. And each song tells that story in its own little way.”

There are six musicians in the pop ensemble Sweet Crude, but their ultimate goal is duality. The lyrics are bilingual, with French and English lyrics sometimes sharing space in one song. The choice to write and sing in two languages came as members were still learning Louisiana French, the regional vernacular that was once commonly spoken in the Southern part of the state by descendants of antebellum immigrants. To the band, the sound of the language is an instrument in its own right, one more tool in the creative arsenal.

The band’s debut EP Super Vilaine was released in 2013 and featured their breakout single, “Parlez-Nous à Boire,” which appeared in FX’s “American Horror Story.” The group followed up with the release of their first full length album, Créatures.

Sweet Crude are Sam Craft (vocals, violin), Jack Craft (keys), Alexis Marceaux (vocals, drums), Stephen MacDonald (bass), David Shirley (drums) and Skyler Stroup (trumpet, keys, drums).

The band’s current run of tour dates in support of their forthcoming album has been postponed. Stay tuned for additional updates at sweetcrudeband.com.

Officiel//Artificiel can be pre-ordered at https://VerveForecast.lnk.to/OfficielArtificiel

For more information, please contact Samantha Tillman, Louis D'Adamio, or Carla Sacks at Sacks & Co., 212.741.1000.

2. Officiel//Artificiel
3. Déballez
4. Ultimatum
5. Porkupine
6. Impuissance
7. Sun Sept
8. Rougarou
9. Skin
10. Thirsty
11. Langue
12. The Purge